Hayley Shortman
With over 7 and a half years experience in the influencer marketing industry, I now look after the UK influencer strategy for TUI, the largest global travel & leisure company. My team covers the full range of creators from celebrity cross-channel activations right through to micro-creator campaigns.
Through a combination of creative and strategic insight, I am passionate about diversifying the way we tell travel stories with creators with the goal of providing our customers with the inspiration & reassurance they need to pick the right holiday for them with TUI.
Before joining TUI, I spent 5 years in influencer marketing agencies, running client accounts such as Tesco, Amazon and ITV. Back in 2023, TUI won the bCreator Travel Creator Campaign award for our Cities & Experiences campaign.