The official bCreator Awards 2024 shortlist is here! We’ve been blown away by the quality of nominations we’ve received this year and look forward to celebrating with the shortlisted creators, brands and industry companies at our Awards ceremony.
Joining them on the 10th October in Central London will be our prestigious bCreator Committee and brand sponsors YouTube and ITV. This is shaping up to be another incredible year! (All links open in a new tab)
Sponsored by:
The Creator Marketing Campaign Shortlist
Fashion Creator Marketing Campaign of the Year
- Billion Dollar Boy x LVMH x Meta: Loewe Squeeze Bag Launch
- Dr Martens experience, Olivia Hirst & Friends X Gothic Americana – Outreach Talent Group
- HeyDude – America’s Best Kept Secret – PrettyGreen
- Russell & Bromley Influencer Campaign Autumn/Winter 2023 – Dentsu
- The Saturday Story featuring Deba for Weekday – Whalar Group
Beauty Creator Marketing Campaign of the Year
- DOVE – Face of 10 – Ogilvy
- It’s beginning to look a lot like LUSH-mas | Digital Voices
- Playboy Fragrances x Digital Natives
- The Spirit of Exploration with Montblanc Fragrance by THE FIFTH
- Weleda LFW x The Good Influence
Health & Wellbeing Creator Marketing Campaign of the Year
- Cherry Pick Talent x TikTok – Safer Together – STOP. THINK. DECIDE. ACT.
- Painful Conversations by THE FIFTH
- Panasonic Personal Care Always-on Wellness and Self-care Content Creation – Digital Natives
- POWERED BY WILLPOWDERS – The Good Influence
- Vitalite x Allergy Awareness Week with Ali Bastian – Blink Management
Gaming Creator Marketing Campaign of the Year
- Alan Wake 2 Launch – Fourth Floor with Epic Games Publishing & Remedy Entertainment
- Candy Crush All Stars 2024 – Sweet Just Got Serious – Billion Dollar Boy
- Can Hands Pringles – Dentsu
- Cherry Pick Talent x Epic Games x Remedy Games – Alan Wake II’s Dual-Phased Influencer Activation Launch
- Cherry Pick Talent x Outfit7 – Making a Mobile Metaverse Moment with My Talking Tom 2 & MrBeast
Travel Creator Marketing Campaign of the Year
- “A Gift For Life” Experience Oman Campaign – The Good Egg
- Cherry Pick Talent x TikTok – “Local Favourites”
- See Great Britain Differently: VisitBritain, Tripadvisor and Pepper
- Travel like a local, discover Europe by rail – Pepper, Trainline and Tripadvisor
- Winter The Wright Way – Crystal Ski Holidays
bCreator Creator Marketing Campaign of the Year
- Cherry Pick Talent x TikTok – Black History Month Trailblazers
- DCMS #LonelinessLooksLike by Pepper Agency and 23red
- DOVE – Face of 10 – Ogilvy
- Nerf Pro Gelfire Hide N Seek with Beta Squad – PrettyGreen
- Oatly Works In (Almost) Everything – Whalar Group
- Stalking: How Romantic Comedies Deceived Us – Pepper & Gloucestershire Constabulary
- The Fortune Hotel by ITV – Dopamine Studios
- Wild & Precious: The Museum of Memories Campaign – SevenSix x Wongdoody x Dementia Research Institute and Alzheimer’s Research UK
The Industry Shortlist
Boutique Influencer Marketing Agency
- Blink Management
- Cherry Pick Talent
- Dopamine Studios
- SevenSix Agency
- The Good Egg
- The Good Influence
Influencer Marketing Agency
- Billion Dollar Boy
- Digital Voices
- Pepper Studio
- SEEN Connects
- THE FIFTH
- Whalar
Boutique Talent Management Agency Shortlist
- Creative Ally
- Diving Bell
- ELRY
- Method Management
- Mokkingbird
- Season 25
- SHFT
- tbh Talent
- The Millar Agency
- ZGA Digital
Talent Management Agency Shortlist
- DDA Creators
- Free Focus
- HLD Talent
- Insanity
- InterTalent
- M&C Saatchi Social
- MVE Management
- Outreach Talent Group
- Sixteenth
- theFound
- YMU
- 84 World
The Creator Shortlist
Fashion bCreator of the Year
- Alex Stedman – @alexandra.stedman
- Jay Beech – @jayybeech
- Natasha Ahmed – @natashahmedx
- Saam Gatsheni – @issathicknation
- Stephanie Yeboah – @stephanieyeboah
- Vicky Neave – @inpolife
Beauty bCreator of the Year
- Cameron Valentina Eyre – @cameronvalentinaaa
- Izzie Rodgers – @izzierodgers
- Laila Paul – @lailapaul7
- Michele – @melaninmichie
- Nancy Morel – @nancymorel
- Valerie – @embracingfifty
Lifestyle bCreator of the Year
- Ecem Gundogan – @EcemGundogan
- Holly Morris – @hollymorrisss
- Medina Grillo – @grillodesigns
- Tati Kapaya – @tatikapaya
- Tom Gilbey – @tomgilbeywine
- Toni Tone – @t0nit0ne
Parenting bCreator of the Year
- Barney – @iammrbanks
- Daisy Woods – @muddlethroughmummy
- Dr Martha Deiros Collado – @dr.martha.psychologist
- nuggetsavings – @nuggetsavings
- Rania – @raniamvr
- Sasha Ellese – @sashaellese
Health & Wellbeing bCreator of the Year
- Emily English – @emthenutritionist
- Jaycie Fry – @jayciesdiary
- Lucy Georgia – @lucyge0rgia
- Miah Carter – @miahhcarter
- Savannah Sachdev – @confusedindiangirl
- Tom Trotter – @tomtrotter_
Food bCreator of the Year
- Calum Harris – @calumharris
- Ebenezer Odeniyi – @veganezer
- Food Review Club – @foodreviewclub
- Giuseppe Federici – @sepps
- Jacob King – @jacobking
- Mads – @cripandip
Book bCreator of the Year
- Ellie Middleton – @elliemidds
- Kit – @kjbr0wn
- Julia Mitchell – @shereadsandtravels
- Mads – @itsmadshope
- Ruby Granger – @_rubygranger
- Zubs – @zubscovered
Travel bCreator of the Year
- Alex Zouaghi – @a_ontheroad
- Chelsea – @cheapholidayexp
- Paolo Abeabe – @woahpaolo
- Sam Culley – @samrculley
- Sion & Ben – @theglobetrotterguys
- Walk With Me Tim – @WalkWithMeTim
Business/Finance bCreator of the Year
- Andreea Ion – @stocksandsavings
- Ben Askins – @ben.askins
- Ellie Austin-Williams – @thisgirltalksmoney
- Gabriel Nussbaum – @gabrielinussbaum
- Pennies To Pounds – @penniestopounds
- Stephanie Elswood – @stephelswood
Gaming bCreator of the Year
- Bunny – @littlebunny_x
- Cadaea – @cadaea
- Emma Nicole – @hiemmanicole
- Mavitivo – @mavitivo
- Rhia Fay – @rhia.official
- Shaaba and Jamie – @shaabaandjamie
Changemaker bCreator of the Year
- Everyday Racism – Everyday Racism
- Kirsty Leanne Travels – @kirstyleannetravels
- LouLou – @loulousoupu
- Lydia Bolton – @lydiabolton_
- Millie Gooch – @milliegooch
- Toby – @blindtobes
Sex and Relationships bCreator of the Year
- Alix Fox – @alixfox
- dirty talk. – dirty talk.
- Jordan Rand – @jordan_rand
- Leanne Yau – @polyphiliablog
- Scotty Unfamous – @scottyunfamous
- Vanillacooldance – @vanillacooldance
Entertainment bCreator of the Year – sponsored by ITV
- Hannah Lowther – @hannahlowther
- Jordan Theresa – @jordanatheresa
- Kyron Hamilton – @kyronhamilton
- Luke Hamnett – @lukehamnett
- Moyo J Ajibade – @yourboymoyo
- Sam Cornforth – @samcforth
Podcast bCreator of the Year
- ADHD Chatter Podcast – ADHD Chatter Podcast
- Chloe vs The World – Chloe vs The World
- Give Me Strength with Alice Liveing – Give Me Strength with Alice Liveing
- Happy Healthy Homo – Happy Healthy Homo
- Here For The Craic with Emma Neill – Here For The Craic with Emma Neill
- They Think It’s All Sober – They Think It’s All Sober
Creators’ choice: best brand to work with
- Amazon Influencer Program – @amazoninfluencerprogram
- Canon UK and Ireland – @canonuk
- eBay UK – @ebay_uk
- Estée Lauder UK – @esteelauderuk
- IT Cosmetics UK & Ireland – @itcosmeticsuki
- Lounge – @loungeunderwear
- lululemon Europe – @lululemoneurope
- Marks & Spencer Style – @marksandspencerstyle
- Myprotein – Myprotein
- P&O Cruises – @pandocruises
- Pandora – @theofficialpandora
- Samsung UK – @samsunguk
- Specsavers – @specsavers
- Superdrug – @superdrug
- TUI UK – @tuiuk
- Warner Bros. UK – @warnerbrosuk
Creators’ choice: best brand social media
- air up – @airup
- Curvy Kate – @curvykate
- Duolingo – duolingo
- Lovehoney – @lovehoneyofficial
- Magnum Ice Cream – @magnum
- Odd Muse – @oddmuselondon
- Ryanair – @ryanair
- TALA – @wearetala
- Virgin Voyages – @virginvoyages
- Wizz Air – @wizzair
- WUKA – @wukawear
- Xbox UK – @xboxuk
Special Recognition Award Shortlist
This award recognises a creator who has made a significant and lasting impact on the industry and has contributed to its growth and success. Special Recognition will be chosen by members of the bCreator Committee and revealed at the Awards ceremony.
The bCreator of the Year Shortlist
This is the main award at the event, as it recognises the top overall creator of the year. This award takes into account the creator’s influence and impact across multiple categories, demonstrating their versatility and ability to captivate audiences across various platforms.
This award is given to the creator who has made the most significant impact on the creator economy over the past year, and who has established themselves as a leader in the industry.
- David Larbi – @davidlarbi
- Helen Christie – @helen_christie
- Max Balegde – @max_balegde
- Milly Pickles – @millypickles
- Sam Bentley – @sambentley
- Tam Kaur – @tamkaur