The rules and frequently asked questions about the bCreator Awards

You can nominate right here on our website from 12.30pm (BST) on March 25th. It is not necessary to nominate in every category, just nominate for the ones you have favourites in.

• You can nominate yourself for an award.
• You do not need to pay to nominate.
• There is no minimum follower requirement to be nominated. 
• You only need to have 1 nomination to be considered.

Nominations will close on April 30th at 11:55pm, so make sure you let us know your favourites before then!

Nominations will open at the end of March. You nominate directly through this website. A link to the entry form will be found on our homepage then.

You will be asked to give the following information: Name, Email, Social Handles, Reason for Nominating and Example of Content. It is FREE to enter.

Nominations will open at the end of March. You nominate directly through this website. A link to the entry form will be found on our homepage then.

You will be asked to give the following information: Campaign Title, Campaign Timeline, an overview of the campaign brief (budget, deliverables), an overview of your creative response (strategy, implementation), Link(s) to branded campaign content, Links to the creators included and why you selected these creator/s, Testimonials (from creators / brand), results of the campaign. It is FREE to enter.

Nominations will open at the end of March. You nominate directly through this website. A link to the entry form will be found on our homepage then.

You will be asked to give the following information: Synopsis of agency (when launched, mission statement), example of your client base, examples of campaigns you’ve run, testimonials from your clients, testimonials from creators you’ve worked with. It is FREE to enter.

Nominations will open at the end of March. You nominate directly through this website. A link to the entry form will be found on our homepage then.

You will be asked to give the following information: Synopsis of agency (when launched, mission statement), link to your talent roster, examples of work you’ve done with your talent, testimonials from brands/agencies you’ve worked with, testimonials from your creators.

1. Fashion bCreator of the Year
2. Beauty bCreator of the Year
3. Lifestyle bCreator of the Year
4. Parenting bCreator of the Year
5. Health + Wellbeing bCreator of the Year
6. Food bCreator of the Year
7. Book bCreator of the Year
8. Travel bCreator of the Year
9. Business/Finance bCreator of the Year
10. Gaming bCreator of the Year
11. Changemaker bCreator of the Year
12. Sex and Relationships bCreator of the Year
13. Entertainment bCreator of the Year
14. Podcast bCreator of the Year
15. Creators’ Choice – Best Brand to Work With
16. Creators’ Choice – Best Brand’s Social Media
17. Rising Star bCreator of the Year
18. bCreator Best Original Content
19. bCreator Special Recognition
20. The bCreator of the Year

1. Fashion Creator Marketing Campaign
2. Beauty Creator Marketing Campaign
3. Gaming Creator Marketing Campaign
4. Travel Creator Marketing Campaign
5. Creator Marketing Campaign of the Year

1. Talent Agency
2. Boutique Talent Agency
3. Creator Marketing Agency
4. Boutique Creator Marketing Agency
5. Talent Manager of the Year

Campaigns can be nominated that were between April 1st 2024 and April 1st 2025.

Our bCreator editorial team will go through all of the nominations, and put together a shortlist of nominees for each award. Finalists will be chosen on the following criteria:

For creators: On the nomination form, you will find: reason for nominating. These reasons will be reviewed in the first stage of the shortlisting process. We will then consider: Originality and Creativity, Consistency and Quality, Engagement and Interaction, Diversity of Content, Innovation and Adaptability, Personal Branding, Growth and Evolution.

Rising Star Award (new 2025): This award recognises emerging creators who are making a significant impact with their outstanding content. This category celebrates smaller creators who consistently produce high-quality, engaging, and innovative work, showing immense potential for growth within the creator space. It honours those who are captivating audiences, building dedicated communities, and demonstrating creativity and passion early in their journey.

Best Original Content Award: This award celebrates creators who demonstrate exceptional creativity, innovation, and originality in their work. This category honours content that captivates audiences through fresh perspectives, unique storytelling, and inventive formats, regardless of platform or genre. It recognises those pushing creative boundaries and setting new standards in the creator community.

Special Recognition Award: This award recognises a creator who has made a significant and lasting impact on the industry and has contributed to its growth and success.

The bCreator of the Year Award: This is the main award at the event, as it recognises the top overall creator of the year. This award takes into account the creator’s influence and impact across multiple categories, demonstrating their versatility and ability to captivate audiences across various platforms. This award is given to the creator who has made the most significant impact on the creator economy over the past year, and who has established themselves as a leader in the industry.

For Creator Marketing Campaigns: Authenticity, Engagement, Creativity, Effectiveness, Diversity and inclusion, Relevance, Integration, Compliance and ROI.

For Creator Marketing Agencies: Creativity and Innovation, Campaign Performances, Quality of Creator Relationships, Strategy and Planning, Client Satisfaction and Reputation.

For Talent Agencies: Talent Development, Client Satisfaction, Creator Diversity, Industry Reputation and Business Growth.

Talent Manager of the Year (new 2025): The Talent Manager of the Year award is a brand-new category celebrating the exceptional contributions of individual talent managers who have gone above and beyond in championing their creators. This award recognises those who have demonstrated outstanding dedication, innovation, and commitment to their clients’ growth, providing opportunities, guidance, and support that have significantly elevated their talent’s careers. It shines a spotlight on the crucial, often behind-the-scenes role that talent agents play in shaping the creator economy.

The shortlist will be announced on Monday June 16th at 11am BST and will be open to public vote until the 31st of August at 11:55pm.

For creators: Our judging process is weighted at 60% bCreator Committee and 40% public vote, which we believe strikes the right balance between acknowledging the expertise of industry professionals and the importance of audience engagement. While the public vote ensures that creators with a strong connection to their audience are recognised, the bCreator Committee brings in their experience, knowledge and industry expertise to evaluate the nominees based on their creativity and diversity of content, consistency and quality, engagement and interaction and growth and evolution. This mix allows us to ensure a fair and well-rounded selection of winners, that’s not solely based on popularity, but also on the creators’ merits and achievements.

NB: The only exceptions to this judging process for creators is for the Special Recognition Award , which – as the high engagement of their audience/content is already known – will be judged solely by the bCreator Committee. Creators’ Choice – Best Brand to Work With & Creators’ Choice – Best Brand’s Social Media will be 100% public vote.

For creator marketing campaigns: The judging process is weighted 60% towards the bCreator Committee and 40% towards the public vote. This process ensures that campaigns are evaluated on their creative response (originality), the quality and engagement of the content, how diverse the campaign is and the success/figures achieved by it, while still taking into account how well they engage and resonate with consumers. This approach ultimately allows us to recognise and celebrate the most exceptional campaigns, and encourages a continuous improvement of the industry as a whole.

For industry categories:
1. Influencer Marketing Agency and Boutique Influencer Marketing Agency will also be judged by this 60% bCreator Committee / 40% public vote process. As we would like creators who have worked with them on campaigns to be able to vote for those who have been great to work with.

2. Talent Management Agency and Boutique Talent Management Agency will also be judged by this 60% bCreator Committee / 40% public vote process.

3. Talent Manager of the Year will also be judged by this 60% bCreator Committee / 40% public vote process.

The committee is composed of industry professionals and creators. Committee members will be allocated categories to judge when the shortlist is announced. They will not be asked to judge creators they represent, campaigns that they have worked on, or themselves. 

Firstly, congratulations! Secondly, if you are nominated as a creator, you will receive one complimentary ticket to the event. We are not able to provide +1s to the event.

If you are nominated as an agency/brand, you will receive one complimentary ticket to the event per agency/brand (not per category).

If you are nominated but cannot make the event, you cannot pass the ticket on to someone else. Creators cannot pass ticket to managers, brands cannot pass tickets to agencies etc. This policy is in place to ensure the balance of guests.

The winners of each award will be announced during an awards ceremony in London in October. Finalists will be invited to attend and winners will be given their awards during the ceremony. Winners will also be announced on our socials and later on our website, for anyone unable to attend the ceremony.