Meet the ITV bCreator Awards Committee 2025
We’ve always had a panel as part of the bCreator™ (formerly Blogosphere) Awards, but after hearing our Awards be described as the ‘Oscars of our Industry’, we have decided to take a leaf out of the Academy’s book and create a larger judging panel – which is now known as the bCreator™ Committee.
The bCreator Committee is made up of Creators, Creator Economy Experts and Captains of Industry, each bringing their own expertise to the important process of judging our categories to the highest and most rigorous standards.
Committee members will be asked to judge 1-3 categories each, and no committee member will be asked to judge a creator they manage, a campaign that they have worked on, or themselves.
Joe Sugg
MVE
Hayley Morris
bCreator of the Year 2023
Rajarshi Lahiri
YouTube
Max Balegde
bCreator of the Year 2024
Paula Sutton
Creator
Ben Webster
ITV
Medina Grillo
Lifestyle bCreator of the Year 2024
Luke Hamnett
Entertainment bCreator of the Year 2024
Mary Bekhait
YMU
Dom Hyams
Purple Goat
Alexandra Stevens
Lovehoney Group
Sylvia Brendel
ITV
Simon Morris
Adobe
Sarah Jonas
Estée Lauder
Jay Beech
Fashion bCreator of the Year 2024
Cat Lui
MiLK
Jack Edwards
bCreator of the Year 2022
Caspar Lee
Influencer.com
Emma Rowley
Substack
Rianna Williams
SevenSix Agency
Holly Brooker
LTK
Hannah Holland
HLD Talent
Georgette Olaiya
Dundas
Daniel Evans
Samsung
Izzie Rodgers
Beauty bCreator of the Year 2024
Adam Bowdery
SHFT
Carolina Barbosa
Flo Health
Eleanor Neale
Creator
Melanie Kentish
Dopamine Studios
Shabaz Says
Creator
Kia Commodore – Pennies To Pounds
Business/Finance bCreator of the Year 2024
Beth Heard
United Talent Agency
Ajay Kumar
Jet2
Marc Joynes
TikTok
Dominic Smales
The Glo Project
Hannah Witton
Creator
Chelsea Dickenson – Cheap Holidays Expert
Travel bCreator of the Year 2024
Sara McCorquodale
CORQ Studio
Harry Grenville
Insanity
Matthew & Ryan
Creators
Dev Karaca
Kyra
Char Tonry
Marks & Spencer
Rich Mansell
ntw
Rahul Patel
Nothing
Jim Chapman
Creator
Lottie Moor
Affinity
Ellie Middleton
Book bCreator of the Year 2024
Shu Lin
Creator
Rupa Shah
Hashtag Ad
Joshua Barnett
After Party Studios
Chloe Wilson
84World
Everyday Racism
Changemaker bCreator of the Year 2024
Becky Excell
Creator
Alex Segal
InterTalent
Tereza Vincalek
On
Chloe O’Neill
Dentsu
Natalia Cortazar
The Good Egg
Lia Hatzakis
Creator
Mindy Juss
Mirador Group
Oliver Lewis
The Fifth
Sima Sthanakiya – The Curious Pixie
Creator
Luke Catleugh
Creator
Rachel Porter
Ogilvy
Sebastian Pelisse
Celestyal
Britt Bagnall
Cherry Pick Talent
Alex Partridge – ADHD Chatter Podcast
Podcast bCreator of the Year 2024
Mel Chapman
Jungle Creations
Nora Millar
The Millar Agency
Efe Efeturi
Creator
Eliza Franks
M&C Saatchi Social
Bex Pollington
Dove
Shaaba & Jamie
Creators
Brookie & Jessie
Creators
Verity Park
tbh Talent
Justin Girdler
Diving Bell Group
Lucy Chaloner
DDA
Sarah Crawley
The Good Influence
Jennifer Quigley-Jones
Digital Voices
Tom Curtis
EssenceMediacom
Jessica Joseph
Season 25
Emma Louise Ryan
ELRY
Abi Gyimah
YouTube
Emma Nicole
Gaming bCreator of the Year 2024
Jessica Stahl
Sex & Relationships bCreator of the Year 2024
Bita Jedo
Bumble
Daisy Woods
Parenting bCreator of the Year 2024
Holly Morris
Creator
Carol McEvoy
Symprove
Beckii Flint
Pepper
Danielle Udogaranya – Ebonix
Creator
Meg Bass
Unilever
Lucy Woodall
YouTube
Jonathan Kirkby
Instinct PR
Melissa Merrigan
Comms & Influence Expert
Iwan Carrington
Creator
Hayley Shortman
TUI
Esme Rice
Vayner Media
Stevie Johnson
Distrupt Marketing
Vanessa Sawyerr
WeRepresent
Sophie Marshall
Digital Natives
Scott Guthrie
IMTB
Sedge Beswick
Founder & Advisor
Maz Gan
WeRepresent
Lachlan Stewart
Canva
Britt Fuller
Google Pixel
Thomas Walters
Billion Dollar Boy
Emilio Arciniega
Outreach Talent Group
Firdaous El Honsali
Former VP Marketing
Sophie Butler
Creator
Mark Bassett
BENlabs
Kat Keen
YouTube