Alice Bull
A geriatric in creator marketing terms, Gratified. Founder Alice has clocked up almost two decades working in social. She was instrumental in leading pre-2010 influencer and digital marketing efforts for industry giants such as Vice Media, and has crafted award-winning social, influencer, and content strategies for brands including IKEA, Diageo, Penguin Random House, and L’Oréal.
In recent years Alice has worked mostly agency-side and held leadership positions at Ogilvy, Billion Dollar Boy, and Influencer, and in 2023 branched out to launch the TikTok strategy-specific Agency and Management business Gratified. She now works with creators and businesses to create instant impact and craft sustainable communities on everybody’s favourite short-form video platform.