Nominations for The ITV bCreator™ Awards 2025 are now open!

Carolina Barbosa

Carolina Barbosa

Straight from Portugal to the UK, Carolina is one to keep your eye on. 
A rising star in social media, she currently leads Flo App’s global social media strategy, the world’s most popular female health app.

With years of experience in her bag across different countries, Carolina continues to leave her mark in whatever she does – from the agency side to bigger brands, content creation, and event speaking; no challenge is too small or too big for her in the marketing world.

Her witty, Gen-Z-driven approach to organic social, community, and creator-led content has captivated audiences across platforms. On LinkedIn, she’s built a thriving community that is eager for her unique perspective on the industry.