Richard Mansell
Richard Mansell is the COO of notwoways, a UK sneaker brand that has built a passionate following through innovative design, storytelling, and community-driven marketing. With a creator-led approach, notwoways has redefined how independent brands connect with audiences, proving that great products and engaged communities go hand in hand.
Before notwoways, he founded Base79, one of the largest YouTube Multi-Channel Networks, helping global rights holders navigate and thrive in the digital space. Following its acquisition, he founded After Party Studios, a production company that brings brands and creators together to develop compelling content and original IP.
With a deep understanding of both creative and commercial worlds, Richard remains passionate about supporting creators, building meaningful brands, and exploring new ways to engage audiences.
Richard has served as a non-executive director of bCreator since 2018.