The bCreator of the Year Award is the highest accolade a creator can receive at The BCAs as it recognises the top overall creator of the year in the UK. This award takes into account the creator’s influence and impact across multiple categories, demonstrating their versatility and ability to captivate audiences across various platforms.
The bCreator of the Year award is given to the creator who has made the most significant impact on the creator economy over the past year, and who has established themselves as a leader in the industry.
Previous recipients include Hayley Morris (2023) after a monumental year with her debut best selling book Me VS Brain. Jack Edwards was named Creator of the Year 2022 after growing an incredible online book community, and Grace Victory received the Award in 2021 after a remarkable journey recovering from Covid-19 and induced coma.
Below are the six finalists in the running for the bCreator of the Year Award in 2024. There is a link to the voting page at the bottom of this post. Voting closes 31st August 2024 at 11.55pm BST. The public vote will be combined with votes from assigned members of the bCreator Committee to determine to overall winner!
The bCreator Awards 2024 is sponsored by ITV and YouTube.
David Larbi
A true creative by nature, David’s content spans across many genres. In addition to his regular mindfulness content and podcast, David’s poetry has captured audiences across his platforms. David released his debut EP in early 2022 through Tiktok’s distribution label, SoundOn. His passion for music and songwriting also extends to his love for books; he keeps us all up to date with his latest reads and his learnings. No matter one’s interests, there is something for everyone to relate to in David’s content.
“Oh wow I’ve just been nominated for my first ever award as a content creator!”
– David Larbi via Instagram
Helen Christie
Helen is a content creator best known for her comedy sketches which focus on pop and internet culture. With an audience of over 4 million, Helen consistently produces high-performing content generating views of >60 million per video, establishing herself as one of the UK’s biggest and brightest digital creators. Helen is an exceptional talent, winning the BBC Digital Comedy Award 2022 and appearing on TikTok’s ‘Ones to Watch’ 2023. Behind the scenes, Helen is working on a comedy series for BBC3.
“Literally CRYING this is a DREAM”
– Helen Christie via Instagram
Max Balegde
From TikTok stardom, Max Balegde brings a quick-witted and fresh approach to presenting. His charismatic and chaotic content has amassed an audience of over 4 million across platforms who live for his A-list celebrity interviews, as well as his hilarious stand-alone content.
“I am very grateful for all of your support, this year has been crazier than I could have dreamed and if you could vote through the link in my bio that would mean the world”
– Max Balegde via Instagram
Milly Pickles
Milly Pickles is a digital content creator and motivational speaker who has generated a strong community across her social media through sharing her inspiring story as a para athlete.
Milly aims to challenge people’s perceptions of the disabled community through her positive mindset and resilience which has been shown through completing the world’s toughest 400M race, the Red Bull 400 (the first amputee to do so and training for the London Marathon 2024.
“I’m over the fricking moon !!!!
…I would massively appreciate if you could take two minutes out of your day to go and vote for me please”
– Milly Pickles via Instagram
Sam Bentley
Sam Bentley is a climate activist and sustainability content creator who’s worked in social media for over a decade. His main goal is to use his social media channels to inspire and drive positive change. Sam creates accessible content around climate solutions and spreads awareness about meaningful initiatives happening around the world to help secure a safe and inclusive future for the following generations.
“WHATTT I’ve just been nominated for CREATOR OF THE YEAR!!
I have a big thank you message to all of you incoming!”
– Sam Bentley via Instagram
Tam Kaur
Podcaster, author, and self-improvement content creator Tam Kaur looks to offer invaluable tips on self-worth, confidence and personal growth. Through her content, she looks to share her invaluable wisdom to her audience, guiding them towards a path of self-discovery and resilience.
In less than 2 years, Tam’s platforms have soared to an audience of over 2 million, she has been a speaker at multiple events sharing tips on authenticity and personal branding, launched her highly anticipated podcast, ‘Self Obsessed’ captivating audiences with over 1 million listens in its first season and written her debut book ‘Buy Yourself the Damn Flowers’.