Spring is finally here! And we celebrated its arrival in style last Tuesday (25.03.25) by bringing together the bCreator Committee (our judging panel for the ITV bCreator Awards 2025) for our very first bCreator Committee brunch.
Made up of brands, talent managers, agencies and – of course – creators, the bCreator Committee is a creative force that represents all sides of the UK creator economy. Getting them together, under one roof, for a morning of networking and industry discussions was as informative as it was fun. It was a powerful, powerful room.
The word of the year in the creator space so far seems to be community, which is music to our ears- for that’s what we’re all about. Built up over 12 years, the bCreator Community is a great one – with people, direct relationships, and the human touch at its core. Magic happens IRL.
And that’s what happened at the brunch. To the backdrop of our steel band, committee members greeted one another with open arms, talked about the ever-growing creator industry, shared trends, talked about solutions the space needs (late payments anyone?), and reminded us all why it’s such an exciting time to be in this field.
bCreator hosted a panel with the brilliant Ben Webster (Director of Publicity at ITV), Eleanor Neale (Creator), Rajarshi Lahiri (Head of Creator Partnerships at YouTube UK & Ireland), Jessica Joseph (Founder of Season25) and Shabaz Says (Creator), who shared invaluable insights on the Creator Economy 2025. From Unilever increasing their spend 20x on Creators to ITV’s creator strategy reaping huge success, the buzz around the industry was palpable.
Nominations for the ITV bCreator Awards opened mid-event (thank you to Eleanor and Shabaz for ringing the nominations bell), and are now open until April 30th at 11.55pm. It’s free to nominate – so get entering! Our early bird tables for the Awards itself also went on sale during the brunch (with only 1 left as this is being written!).
What a special day it was. We left the event feeling united as an industry and empowered to continue to champion, celebrate and professionalise the space. It’s only getting bigger. It’s only getting better. It’s only at the start!