You may be here because you have seen our bCreator Travel Show, or because you’ve heard about the upcoming bCreator Health + Wellbeing Show, or even because you know it’s that time of year when the bCreator Awards nominations will soon be opening…
At this point, you probably know that we run creator events!
But have you thought about why you should be getting involved in them?
Have you considered using creator events as part of your marketing strategy in 2023? Here are 6 reasons why you should:
1. Reaching Your Target Audience
Creator events bring together influencers and content creators who have built loyal and engaged communities around their personal brand.
By sponsoring a creator event, your brand can reach your target audience in a more authentic and organic way.
This approach can generate more meaningful and long-lasting connections with your target audience.
2. Direct Relationship with Creators
At creator events, brands have the opportunity to build direct relationships with influencers and content creators.
This relationship can help to create a more natural collaboration between the brand and the creator, resulting in more genuine endorsements of your product or service.
3. Creating Buzz Around Your Brand
Creator events are a great way to create buzz around your brand. By sponsoring a creator event, you are associating your brand with the excitement and energy of the event.
This association can generate a positive and memorable impression of your brand in the minds of attendees and their followers.
Last year’s bCreator Awards had a social reach of 179 MILLION!
4. Engaging with Creators Who Reach a Multi-Million Plus Audience
Many creators who attend these events have a built up large and loyal followings – who are interested in the type of content they produce (ie Travel content at the bCreator Travel Show).
By sponsoring a creator event, your brand can gain exposure to a larger and more targeted audience.
This increased exposure can result in more sales and conversions for your brand.
5. Building Community and Trust for Your Brand
Creator events are more than just a marketing opportunity. They also provide a unique opportunity to build community and trust for your brand.
By sponsoring a creator event, your brand is showing support for the creator community and building goodwill among their followers. This can result in a more loyal and engaged following for your brand.
6. Saving Time and Effort
Putting on an event requires significant time and effort, from planning and logistics to execution and follow-up (trust us!).
By sponsoring one of our events, your brand can save time and effort while still reaping the benefits of the event.
This approach allows you to focus on your core business while still building valuable relationships with creators and their followers.
The benefits of creator events
To round up, creator events offer a unique opportunity for brands to reach their target audience in a more authentic and organic way.
By building direct relationships with creators, creating buzz around your brand, and engaging with a larger and more targeted audience, you can drive more awareness, positive brand sentiment, sales and conversions for your brand.
The creator economy is a human industry built on trust.
Creators are real people with real communities, and getting to know us is the best way to work together!
If you’re interested in finding out more about how bCreator can help you get involved in, and show you the power of creator events, please get in touch with us today.