We’re seeing lots of you talk about putting more time into your blogs this year, so here are our top three SEO-related tips for bloggers
1. Do an SEO audit. Take a note of your stats on analytics, so you can monitor trends going forward and compare results. This will allow you to see what is working and what isn’t. Check in with Google Search Console to see if there are any issues with crawling your site. Are there any technical SEO improvements that could be made – either by yourself or a developer? If you are looking to redesign your site, focus on site speed and usability.
2. When writing new content, aim for at least 500 words. Go back to older posts that have less than 300 words and either remove them, mark them as noindex or bulk them out to add more useful or updated information. Google sees posts with less than 300 words as offering no real value.
3. In terms of SEO, there’s so much you can do to get more traffic to your posts. If you’ve been on a break for a while, spend some time catching up on SEO changes. When it comes to optimising content for search engines, you’ll want to focus on producing quality content, researching keywords and search intent, keeping an eye out for guest posting opportunities and encouraging readers to share your content on social.