The official ITV bCreator Awards 2026 shortlist is here!
WOW! What a high calibre of nominations that were put forward this year! Thank you to everyone who took the time to nominate. We look forward to celebrating with the shortlisted creators, brands, managers and agencies at our Awards ceremony.
Joining them on Thursday the 8th of October in London will be our prestigious bCreator Committee and our brand sponsors ITV, Canon, TikTok, M&S Style, M&S Food and Hello Nancy.
Bring on the Awards!
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The Creator Shortlist
M&S Style Fashion bCreator of the Year
- Hannah Briggs – @hannah_briggs
- Hella Creps – @hellacreps
- Alanna Nicole – @alannanicolex
- Jess Bacon – @jesskbacon
- Amy & Faye Reddish – @amyandfayeworld
- Omer Elsarrag – @omerelsarrag
Beauty bCreator of the Year
- Sarah New – @sarahnew
- Sophie Dove – @skinwithsoph
- Natalie O’Neill – @natalie_oneillll
- Rikki – @rikki
- Chelsea – @makeupbychelseax
- Holly Murray – @hollymurraymakeup
Lifestyle bCreator of the Year
- Bec – @becs_journey_to_health
- Pizza the Queen – @pizzathequeen
- Anna Louisa – @anna_louisa_at_home
- Aziza – @homewithaziza
- Louise – @louiseskitchengarden1
- Meet the Thorpes – @meetthethorpes
Parenting bCreator of the Year
- Jessica May – @jessicamay_home
- Raising Kevin – @raisingkevin_
- Fatima Flatt – @fatimaflatt
- Georgia Beecroft – @georgiabeecroft
- Maddy Lucy Dann – @maddylucydann
- Two Men and a Lady – @twomenandalady_
Health & Wellbeing bCreator of the Year
- Jemma Bella – @_jemma_bella
- Lucy Bishop – @lucybyoga
- The FTD Brothers – @theftdbrothers
- Jayne Sharp – @jaynesharp
- The Electric Tribe – @theelectrictribe
- Scottee – @scotteeisfat
M&S Food bCreator of the Year
- Phoenix Ross – @ShefPhoenix
- Frankie Parker – @frankieparker_
- Ashleigh Mogford – @cardiff.mum
- Dana Conway – @dana_conway
- Rubes – @rubybhogal
- Harrison Webb – @harrisonwebb97
Book bCreator of the Year
- Francesca – @pavisfrancesca
- Emmy Rosam – @emmyrosam
- Laura – @whatshotblog
- Zubs – @zubscovered
- Gray – @bookswithgray
- Léa Crumpton – @loverofpages
Travel bCreator of the Year
- Jacklynn – @byjacklynn
- Nicky Kelvin – @nickykelvin
- Amina – @adventureswithamina
- Samuel Murray – @smuzzo
- Eva zu Beck – @evazubeck
- Hannah Ricketts – @hannahricketts
Business/Finance bCreator of the Year
- Martha Keith – @businesssecretsclub
- Yoma James Kukor – @yomajameskukor
- Rachel Harris – @accountant_she
- Mia McGrath – @miarosemcgrath
- Charlotte Mair – @tfrcharlotte
- Timothy Paul – @tempahtime
Gaming bCreator of the Year
- Knight – @knightenator
- Louise – @poopernoodle_
- Sophie – @sophiesnazz
- James Baldwin – @Jaaames
- Darcie – @voiddarc
- Iona – @Eeowna
TikTok Changemaker bCreator of the Year
- Sharon Gaffka – @sharongaffka
- Dr. Aghogho – @itsaghogho
- Kenny Ethan Jones – @kennyethanjones
- Jade – @unjadedjade
- Zoë – @zoe.bread
- Kyle Thomas – @kylethomas
Hello Nancy Sex & Relationships bCreator of the Year
- Milly Evans – @itsmillyevans
- Dr. Tara – @luvbites.co
- James Wallis – @james_wallis
- Blithe Saxon – The Diary of a Lover Girl
- Leonie Lippl – @itsleonieida
- Emily Ann Willcox – @emilyannwillcox
ITV Entertainment bCreator of the Year
- Megan Thorne – @meganthornee
- Alice Johnson – @alicespixels
- Tolu Ogunmefun – @dontjealousme
- Louis – @ItsLouisAyy
- DURK and SKI – @durkandski
- Theo Shakes – @theoshakes
TikTok Creator of the Year
- Charlotte – @thenursery_nurse
- Benedict & Hannah Townsend – @talkofthetownsends
- Morgan M-James – @morganmjames
- Marie Stella – @laframbuesaa
- Clara Batten – @clara_batten_
- Hassan – @hasstv_
Podcast bCreator of the Year
- Cocktails & Takeaways with Madame Joyce – YouTube
- Pulp Kitchen – @pulpkitchenpodcast
- How Very Hannah – @howvery_hannah
- Pitstop – @pitstop
- Her Discussions with Dr Faye Bate – YouTube
- The Truth (In My Opinion) – YouTube
Creators’ Choice: Best brand to work with
- air up – shop.air-up.com
- Garnier – garnier.co.uk
- Moonpig – @moonpig
- Jet2holidays – jet2holidays.com
- Joules – joules.com
- Nintendo – nintendo.com
- Tinder – @tinder
- Dove – @dove
- ASOS – @asos
- Princess Cruises – @princesscruises
Creators’ Choice – Best brand’s social media
- Benefit Cosmetics – @benefitcosmeticsuk
- Currys – @currys
- The Body Shop – @thebodyshop
- LinkedIn – @linkedinuk
- Aldi Specialbuys – @aldispecialbuysuk
- Ryanair – @ryanair
- JD Sports – @jdsports
- monzo – @monzo
- Adobe – @adobeuk
- The Chocolate Smiths – @thechocolatesmiths
Canon Best Original Content bCreator of the Year
- Dr Amy Boyington – @history_with_amy
- Keenan Lam – @keenanlam
- Lia Lewis Gribius – @lia.lewis
- Pelé Newell – @pelenewell
- Sasha – @sasha__starlight
- Colin Furze – @colinfurze
Canon Rising Star bCreator of the Year
- Onyinyechi Anozie – @iamyeychii
- James Reader – @JamesReader
- Angelica Udenweze – @angelica.jells
- Bailey Greetham – @_baileygreetham
- Harriet Fisher – @theharrietfisher
- Reanne Witter – @reanne.witter
- Catherine – @catherinekeyes03
- Stella – @stells_press
- Emily Crane – @emilyrosecharlotte
- Tracey D – @misstraceyd
- Sarah Ahmed – @sarah.a.makeup
- Tabby – @tabbybellhome
- Gav and Nicole – @citytosmallholding
- Luke O’Sullivan – @osullivanluke
- Tiger – @tigerjohnson04
- Zara – @whatzaraloves
Special Recognition bCreator of the Year
This award recognises a creator who has made a significant and lasting impact on the industry and has contributed to its growth and success. Special Recognition will be revealed at the Awards ceremony.
ITV bCreator of the Year
This is the main award at the event, as it recognises the top overall creator of the year. This award takes into account the creator’s influence and impact across multiple categories, demonstrating their versatility and ability to captivate audiences across various platforms.
This award is given to the creator who has made the most significant impact on the creator economy over the past year, and who has established themselves as a leader in the industry.
- Ceara Rea – @chuglygirl
- Sam Cornforth – @samcforth
- The Braley Family – @thebraleyfamily
- The Kabs Family – @thekabsfamily
- Sid Batty – @sidbatty
- Nelly London – @_nelly_london
The Industry Shortlist
Boutique Talent Agency
- 3 Cousins Agency – 3cousinsagency.com
- Creative Ally – creativeally.online
- DEIversity Talent Management – deiversitytalentmanagement.com
- Dream Bay Group – dreambaygroup.com
- Driven Talent – driventalent.co.uk
- Rated M – ratedm.co.uk
- Redē Talent Agency – redetalent.com
- tbh talent – tbhtalent.com
- The Comedy Influence – thecomedyinfluence.com
- The Sharper Group – sharpergrp.com
Talent Agency
- DDA Creators – ddacreators.com
- FARQ – farq-media.com
- HLD Talent – hldtalent.com
- Insanity – insanity.com
- Mokkingbird – mokkingbird.com
- Off Limits Group (OLG) – offlimitsgroup.com
- Outreach Talent Group (OTG) – outreachtalentgroup.com
- Sixteenth, part of Whalar Group – sixteenth.com
- Ziggurat XYZ – zigguratxyz.com
Boutique Creator Marketing Agency
- Blink Management – blink-management.com
- The Content Cloud Network – contentcloud.uk
- The Good Egg – thegoodegg.agency
- The Good Influence – thegoodinfluence.co.uk
Creator Marketing Agency
- Billion Dollar Boy – billiondollarboy.com
- Pepper – pepperagency.com
- Whalar Group – whalargroup.com
- Digital Natives Content – digitalnativescontent.com
The Campaign Shortlist
Travel Creator Marketing Campaign of the Year
- icelolly.com Always On 2025 with The Good Egg
- loveholidays The Getaway with SocialChain
- Interrail B.V. Journeys that Make a Difference
- TUI UK Making Holidays Accessible
- Launching Epic Universe – British Airways Holidays x Universal Orlando Resort
Lifestyle Creator Marketing Campaign of the Year
- Digital Natives x Sharpie “Make Your Mark at Christmas” Campaign
- Code of Silence by Dopamine Studios
- Asda | TikTok Live Giveaway
- What’s your Dream? with Adobe and Simon Squibb: Empowering Small Businesses with Digital Voices
- Here We Flo: March Heavy Flow with Lasting Lemons
Creator Marketing Campaign of the Year
- Max Klymenko Climbs the Career Ladder with Adobe UK and Digital Voices
- LEGO Builder App 2025 with The Good Egg
- The Good Influence x Holland & Barrett – Aisle to Algorithm
- Love is in the Aisles with Asda and Smarts
- TUI UK Making Holidays Accessible